Cookie Policy
At HyperUnit, we respect your privacy and are committed to transparency about how we use cookies and similar technologies on our website. This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. Cookies help websites remember your actions and preferences (such as login details, language, font size, and other display preferences) over a period of time, so you don't have to keep re-entering them whenever you come back to the site or browse from one page to another.
Similar technologies include:
- Local Storage: Stores data with no expiration date in your browser
- Session Storage: Stores data for one session (data is lost when the browser tab is closed)
- Pixels/Beacons: Tiny graphics with unique identifiers for tracking
2. How We Use Cookies
HyperUnit uses cookies for the following purposes:
2.1 Necessary Cookies (Always Active)
These cookies are essential for the HyperUnit website to function properly. They enable core functionality such as security, network management, and accessibility. These cookies do not store any personally identifiable information and cannot be disabled.
2.2 Analytics Cookies (Optional)
Analytics cookies help us understand how visitors interact with the HyperUnit website by collecting and reporting information anonymously. This data helps us improve our website structure, content, and user experience.
Third-Party Services:
- Google Analytics: Tracks website usage, page views, and visitor behavior to help us understand how users interact with our IoT platform information
- Purpose: Website optimization, understanding user journeys, improving content for enterprise clients
2.3 Marketing Cookies (Optional)
Marketing cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an advertisement. These cookies can share that information with other organizations or advertisers.
Third-Party Services:
- Google Ads: Delivers personalized advertisements based on your interests and measures ad campaign effectiveness
- Google Consent Mode v2: Properly configured to respect your privacy choices while optimizing ad delivery
- Purpose: Remarketing, conversion tracking, audience targeting for HyperUnit IoT solutions
3. Google Consent Mode v2 Implementation
HyperUnit implements Google Consent Mode v2 to ensure compliance with European privacy regulations while optimizing Google Ads performance. This advanced implementation:
- Respects your privacy choices in real-time
- Sends consent signals to Google for ad_storage, ad_user_data, ad_personalization, and analytics_storage
- Uses privacy-preserving measurement when consent is denied
- Defaults to "denied" for users in the European Economic Area (EEA), UK, Switzerland, Norway, Iceland, and Liechtenstein
- Updates consent status immediately when you change your preferences
4. Your Cookie Choices & Rights
4.1 European Union (GDPR) Rights
If you are located in the European Union, European Economic Area, or United Kingdom, you have the following rights:
- Right to Access: Request information about the cookies we use
- Right to Withdraw Consent: Change your cookie preferences at any time
- Right to Object: Object to processing of your personal data for marketing purposes
- Right to Erasure: Request deletion of cookies and associated data
- Granular Consent: Accept or reject cookies by category (Necessary, Analytics, Marketing)
4.2 United States (CCPA/CPRA) Rights
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know: Request information about the personal information we collect
- Right to Delete: Request deletion of personal information collected through cookies
- Right to Opt-Out: Opt out of the "sale" or "sharing" of your personal information for targeted advertising
- Right to Limit: Limit the use of sensitive personal information
- Global Privacy Control (GPC): We honor GPC signals from your browser
California residents can opt out of the sale or sharing of personal information by clicking "Reject All" in our cookie banner or by adjusting preferences in the Privacy Settings.
4.3 Managing Cookie Preferences
You can manage your cookie preferences in several ways:
- Cookie Banner: When you first visit HyperUnit.com, our cookie banner appears with options to Accept All, Reject All, or Customize your preferences
- Privacy Settings Button: Click the shield icon in the bottom-left corner of any page to open cookie preferences
- Browser Settings: Configure your browser to reject cookies or notify you when cookies are set
- Opt-Out Tools: Use industry opt-out tools like Your Online Choices (EU) or DAA Opt-Out (US)
5. Browser Cookie Controls
Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may impact your experience on the HyperUnit website and prevent you from accessing certain features.
Browser-Specific Instructions:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data
6. Third-Party Cookies
HyperUnit uses trusted third-party services that may set their own cookies:
We have no access to or control over third-party cookies. Please review the privacy policies of these third parties for more information.
7. Consent Refresh & Cookie Lifespan
To ensure ongoing compliance with privacy regulations:
- Your cookie consent is stored for 12 months
- After 12 months, you will be asked to renew your consent
- You can withdraw or modify consent at any time using the Privacy Settings button
- Consent changes take effect immediately across all HyperUnit pages
8. Data Retention
Cookie data retention periods:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain until expiration or manual deletion (typically 12 months for consent, varies for third-party cookies)
- Consent Logs: Maintained for 5 years for legal compliance and audit purposes
9. Children's Privacy
The HyperUnit website is designed for enterprise and professional audiences. We do not knowingly collect information from children under 16 years of age. If you are under 16, please do not provide any information on this website.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or for other operational, legal, or regulatory reasons. When we make significant changes, we will notify you by:
- Updating the "Last Updated" date at the top of this policy
- Displaying a prominent notice on our website
- Requesting renewed consent if required by law
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
11. Contact Us
If you have questions about this Cookie Policy, your cookie preferences, or how HyperUnit processes your data, please contact us:
HyperUnit Holland
Boekel 36
1921CE Akersloot
The Netherlands
Email: privacy@hyperunit.nl
Data Protection Officer: dpo@hyperunit.nl
12. Related Policies
For more information about how HyperUnit protects your privacy, please review our related policies:
- Privacy Policy - Comprehensive data protection information
- Terms of Service - Legal terms for using HyperUnit services
Your Privacy, Your Choice
At HyperUnit, we believe in giving you control over your data. Our cookie banner provides equal prominence to "Accept All" and "Reject All" options, ensuring no dark patterns or manipulative design. You can customize your preferences with granular controls for each cookie category.
Update Your Preferences